Private cultural tours, built around your group

Former Chief Executive of English Heritage and of the Horniman Museum and Gardens, and Director of Manchester Museum, Nick was appointed OBE in 2024 for services to the arts and heritage. He helps shape our partnerships and patron programmes.

Penny Withers is Director of Private Groups at Martin Randall Travel, where she leads the development and delivery of bespoke cultural journeys for museums, galleries, membership organisations and private groups.

With more than two decades of experience in specialist cultural travel, Penny has overseen the creation of hundreds of tailored programmes across Europe, the Middle East, Asia and the Americas. She joined Heritage Group Travel in 2001 and became Director in 2014, leading the business through its successful acquisition by Martin Randall Travel in 2017 and its subsequent integration into the wider organisation.

Working closely with clients, lecturers and cultural partners, Penny and her team create programmes that combine intellectual depth, thoughtful planning and exceptional service. She continues to play a leading role in the growth and development of Martin Randall Travel’s Private Groups division.

Latasha leads growth and transformation across Martin Randall Travel’s key markets, the UK, North America and Australasia. She works across the business to identify new revenue opportunities and strengthen commercial performance, leveraging partnerships, data and technology to support scalable growth and long-term value creation.

Prior to joining Martin Randall Travel, Latasha held senior roles across technology, travel and retail including what3words and Jacobs Media Group. Her career has focused on international market development, strategic partnerships and helping organisations unlock new opportunities for growth.

Alongside her commercial responsibilities, she has a particular interest in the practical application of data, technology and artificial intelligence to support better decision-making and organisational performance.

Lydia joined Martin Randall Travel in 2017 and is a senior member of the Private Groups team. She works closely with a wide range of cultural institutions, membership organisations and private groups to develop and deliver bespoke cultural travel programmes across the UK and overseas.

Over the years, Lydia has managed tours for museums, patron groups, alumni organisations and other specialist groups, helping to create thoughtfully curated journeys tailored to their interests and objectives.

A graduate of the University of Bristol with a first-class degree in Italian, she has particular expertise in Italy and enjoys working on programmes that explore the country’s rich artistic, historical and cultural heritage.

Outside work, Lydia is a keen gardener and runner and enjoys spending time outdoors.

Chloe joined Martin Randall Travel’s Private Groups team in 2022 after graduating from the University of Bristol with a degree in Theatre and Film.

As a Product Manager, Chloe oversees the planning and delivery of bespoke cultural tours across the UK and overseas. Working closely with clients, lecturers and suppliers, she helps ensure every programme is delivered to the highest standard. Her role spans all stages of tour development, from initial planning and programme design through to on-the-ground delivery.

Chloe has accompanied groups on a variety of cultural journeys, including programmes in Krakow, Glasgow and Madrid, giving her valuable first-hand experience of destinations and client requirements. She has a particular interest in the arts and enjoys bringing together cultural content, operational expertise and exceptional service to create memorable travel experiences.

Outside work, Chloe enjoys reading, going to the theatre and exploring cultural events and exhibitions.

Joanna has worked in development with alumni groups from Cambridge and Columbia Universities, alongside cultural institutions including the Frick Collection and Lincoln Center. She is based in our New York office.